CONSULTING — ADVISORY — TRAINING — COACHING
TRAVEL INDUSTRY • YIELD MANAGEMENT • PRICING • SALES & DISTRIBUTION
We help railway companies establish and simulate new fare grids, taking into account seasonality (holidays, days of the week, times of the day), budgeted revenue, customer segmentation, as well as public stakeholders’ price perception. For rail services competing in large domestic markets or internationally with high-speed trains, we assist in creating best-in-class automated benchmarking processes against airlines and long-distance bus for multiple Origin-Destination (O&D). When a monopoly position exists, fair pricing caps yield management logic: Yield Tactics’ experience in pricing, family-clustered structure and ancillaries will increase your railway company’s revenue while keeping customers and institutional stakeholders satisfied.
Facing a challenge? Willing to seize this business opportunity?
Discuss your needs with a Senior Consultant on a video call
Examples of train revenue management, pricing and commercial challenges Yield Tactics responds to:
- Review pricing structures: fare grids, buy-ups, fare rules, fare families
- Pricing strategy per point of sales, market, route, O&D, distribution channel, customer segmentation
- Fare positioning strategy in line with budget, competition, business model, company strategy, sales and distribution policies
- Setup fare benchmarking process, templates and automation
- Branded fares review & implementation (product differentiation with fare families)
- Ancillary pricing
- New segment penetration and/or new market development
- O&D strategic pricing and revenue optimization
- Low-demand pricing strategies
- Revenue management and pricing team audit, health check, training and coaching
- Improve your workforce skills and capabilities getting valuable market intelligence from the field, analyzing data and conducting appropriate commercial actions
- Keep your sales representative focused on maintaining existing customers and developing new business (rather than doing servicing and administrative tasks)
- Track, monitor and measure progress by implementing KPIs, reporting tools and processes
- Corporate dealing and policy review
- Commercial canvassing plans in line with sales objectives and revenue management needs
- Implementation of CRM and BI solution
- Sales teams training to data analysis
- Cost of sales audit (per distribution channel, region, O&D, customer segment)
- Analyzing sales performance and profitability per type of service/product
- Analyzing client behavior
- Market surveys, SWOT analyzes per market segment, channel, route, O&D and point of sales
- Decision tools creation and implementation
- Data sources accuracy and analysis challenges
- Ensure on-time and on-budget implementation of your strategic projects
- Assistance in yield management IT sourcing, assessment, requirements preparation for RFI and RFP, evaluation of vendors responses, contract drafting and negotiation
- Project organization, project management, project execution and project controlling
- Guidance on IT systems choices and evolution for Sales, Revenue Management, Pricing and Distribution
- Advisory: provide insights to your business decisions to support growth and transition
Our services for railway companies
Yield Tactics proposes a wide range of service types that can be combined in order to create a tailored solution that perfectly fits your rail company’s business needs, budget and ROI requirements.
Consulting
With 15 years’ average experience working for travel companies of various sizes on 4 continents, Yield Tactics’ Senior Consultants have experienced in their careers most of the pricing, commercial and revenue management challenges you are facing today. Fully operational for consultancy, they have the agility to propose solutions that fit your commercial organization structure and budget.
Advisory
When you have a challenging business decision to make, Yield Tactics’ Senior Consultants are available for advisory services on an ad hoc basis, as a long-term partnership plan, or as part of a specific project.
Training
Yield Tactics’ services include classroom and e-learning courses. Our customized training solutions are tailored to your business needs in order to fit your business challenges, internal policies, and geographical area.
Coaching & mentoring
When revenue management and commercial teams struggle with performance, coaching is a powerful tool with extremely high ROI. Conducted online through video calls over a long period of time, Yield Tactics coaching services improve the soft skills and mindset of your teams who are running into difficulty, meeting all the demands of their position, and empowering them to be comfortable and effective in highly demanding work environments.
Yield Tactics’ Senior Consultants transform your people and organization, create processes, establish the best revenue management practices, and maximize value of data and technology, so that you gain sustainable competitive advantages.
How to engage with Yield Tactics
By including Yield Tactics in all your RFI and RFP, you are ensured to receive in a short time a solution proposal tailored to your needs that will deliver predictable and timely business results.
Yield Tactics’ Senior Consultants carefully study all business solicitations and respond positively to those that are a good fit for the skills of our available consultants. They particularly excel in delivering high return on investment for short-duration projects, combining smartly on-site and remote presence. In addition to your core requirements, we can propose a remote preparation work package, as well as implementation follow-up, coaching and post-service health check.
The easiest way to get in touch with us is through one of our continental points of contact to book a scheduled video call at your earliest convenience with an Airline Tactics Senior Consultant who will take the necessary time to understand your business requirements. You can also send us your RFI or RFP directly by email.
Once your requirements are communicated to Yield Tactics, you will receive a business partnership proposal within 2 to 5 business days.
Facing a challenge? Willing to seize this business opportunity?
Discuss your needs with a Senior Consultant on a video call
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