Pricing expertise
Bus networks
Car rental
Car parks
Tour Operators
Amusement parks
Corporate travel buyers
Travel technology startups

Yield Tactics is an independent and specialized consulting boutique firm serving airlines, rail companies, cruise lines, ferries, bus networks, car and vehicle rental services, car parks, hospitality, tour operators, amusement parks, meetings & events MICE operators, corporate travel buyers, and travel technology startups.

Yield Tactics Magazine

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Yield Management Consulting

Yield Tactics’ Senior Consultants can dive quickly into most of your organization challenges and business opportunities. They all have 15 years’ experience working in large and small international travel company headquarters in the sales, revenue management, IT, and project management areas. Before working with us, most of our consultants held revenue and sales management positions in at least 3 different travel companies, countries, and continents.

Yield Tactics works with its own proprietary frameworks, techniques, and tools to conduct audits, health checks and offer a large range of services such as consultancy, advisory, training, coaching, and mentoring.


« Yield Tactics transforms your organization and people by improving processes, best yield management practices, data and digital technology to gain sustainable, competitive advantages. »

We serve the travel industry

Our revenue management expertise essentially comes from the airline sector, which is known to have adopted over decades the most sophisticated and best-in-class pricing and yield management expertise within the travel industry. Nowadays Yield Tactics proposes services to a large panel of actors and is open to new projects outside the travel industry such as media and telecoms.


Yield Tactics’ experience particularly makes sense for hospitality: hotels, residences, camp sites, B&B apartments. Whether you are a large hospitality group or an independent hotel, our Senior Consultants will help you to deliver more value from your revenue management strategies to increase your daily average rate, revenue per available room, and gross operating profit. We can audit your business with our frameworks and propose recommendations for maximizing revenue on peak dates, better segment your pricing, and adopt low-demand distribution strategies, taking into consideration the willingness of the customer to pay for upgrades, food and beverages, and the various services your establishment proposes.

> Discover our Hotel Market Share software as a service

> Discover our services for hospitality


Airlines are Yield Tactics’ core business. We are in a position to serve legacy, low-cost, charters, short-haul, long-haul, regional and sixth freedom hub carriers.

> Discover our services for airlines


We help railway companies establish and simulate new fare grids, taking into account seasonality (holidays, days of the week, times of the day), budgeted revenue, customer segmentation, as well as public stakeholders’ price perception. For rail services competing in large domestic markets or internationally with high-speed trains, we assist in creating best-in-class automated benchmarking processes against airlines and long-distance bus services for multiple Origin-Destination (O&D). When a monopoly position exists, fair pricing caps yield management logic: Yield Tactics’ experience in pricing, family-clustered structure and ancillaries will increase your railway company’s revenue while keeping customers and institutional stakeholders satisfied.

> Discover our services for railways

Cruise lines

Yield Tactics assists river and sea cruise companies in establishing segmented sales and distribution strategies to ensure that, at every stage of the booking curve, you have the right inventory on sale, on the right distribution channel, for the appropriate international market, at the maximum sellable price. We offer standard services such as audits, health checks, and revenue management teams training and coaching. Our Senior Consultants can also offer more advanced services such as engaging with your technological partners implementing pickup and forecast models per cabin type/weeks of departure / itineraries, as well as managing cross cabin upsells and overbooking strategies, taking into account cruise-specific constraints such as lifeboat capacities.

> Discover our services for cruise lines


Yield Tactics consulting services can be tailored to the specific needs of ferries: revenue optimization per season and mix of vehicle types, segmented distribution and pricing associated to on-board ancillaries’ revenue strategies, and implementation of dynamic pricing benchmark processes.

> Discover our services for ferries

Long distance bus lines & public transportation

Whether they compete with train services, low-cost planes, or multiple bus operators, long-distance bus lines are pressured by the price positioning of their business model, making yield management the only strategic approach to develop a profitable business. Yield Tactics audits and health checks can be the starting point, identifying gaps and opportunities to increase your revenue. Our consulting services are also available for public transportation networks that are aiming to increase their revenue to invest in new infrastructures while managing customer price perception and institutional stakeholders. Yield management associated with digitalization can also be a response to reduce congested peak hours: our Senior Consultants can tell you more about this on a call.

> Discover our services for long distance bus lines & public transportation

Car rental

Yield Tactics’ Senior Consultants are revenue management experts who can easily dive into car rental businesses’ challenges: no-show rate reduction, supply & demand forecast, peak days and events management, fleet positioning, and leisure & week-end demand vs. business customers.

> Discover our services for car rental businesses

Car parks

Revenue management is probably the most promising discipline to leverage parking revenues. Over the last decade, the digitalization of the economy and the growing technological startups’ ecosystem offers new opportunities to segment, promote, and distribute parking offering to fill up the low-demand periods. Dynamic pricing and elasticity on peak dates and hours have rarely been tested for car parks, leaving untouched incredible potential for better profitability. Yield Tactics’ Senior Consultants work alongside your teams and technological partners to analyze your data and show you the best way to implement pricing and distribution strategies to increase income.

> Discover our services for car parks

Tour operators & activities

Yield Tactics’ Senior Consultants assist tour companies facing revenue management challenges with their business. Our yield management expertise makes sense for optimizing the sale of your packages and products, and also better negotiating with your suppliers’ annual pricing, groups, and allotments.

> Discover our services for tour operators

Theme parks, ski resorts & tourist attractions

Yield Tactics’ experience in revenue management applies to theme parks, ski resorts, and tourist attractions. Our Senior Consultants assist you in taking more opportunities, maximizing revenue on peak dates/time, and increasing reservations on low-demand periods using price and distribution strategies from the travel industry.

> Discover our services for theme parks and resorts

MICE: Meetings, Incentives, Convention & Exhibitions

Property owners and managers moving beyond rooms or space-only revenue management and aiming for a total revenue property approach are definitively on the right track to reach higher profits. Yield Tactics helps you implement the revenue management strategies that best fit your business, segment, location strengths and weaknesses, as well as your geographical area.

> Discover our services for the MICE industry

Corporate business travel buyers

Yield Tactics offering for corporate business travel purchase managers and departments is positioned to serve S&P500, DAX and CAC40 companies and public administrations with more than two million dollars annual spending in air tickets. Initially driven by Airline Tactics’ Senior Consultants to benefit the large corporations from our airline revenue management expertise, the service is being extended to other travel sectors. Our service is positioned as an additional layer between the corporate and the travel management company, providing independent advisory and insights to conduct effective RFP definition and price negotiation by better understanding airlines’ revenue management dynamics on specific routes and Origin-Destination (O&D).

> Discover our services for corporate purchase managers

Technology companies and startups

Technological companies and startups are of great interest for the worldwide multi-billion dollar travel market. However, travel industry is not easy to disrupt with digital technology because of its intrinsic pricing and distribution complexity, and because of IT providers’ monopolies. Yield Tactics can bring valuable insights to startups and tech companies willing to enter the travel business, saving your project and development teams thousands of coding hours.

> Discover our services for travel tech startups

Our expertise

Sales & commercial
Revenue management & yield
Data & digital
IT Projects
Organization & Transition Management

Revenue management & yield

Increase your revenue management team’s capabilities to deliver budgeted revenue

Yield Tactics’ Senior Consultants improve your revenue management team’s capabilities to detect at an early stage when there is a gap between booking loads, forecasts, and budget in order to implement quickly corrective actions along with your sales force. We believe that the most important skill of an effective revenue management team is the ability to detect at an early stage that things are not going as initially forecast, and react quickly, in close cooperation with commercial teams.

For many companies driven by yield management economics, there is a lot of room for improvement in terms of staff training, processes, business rules, and optimization methods. What we observe too often is inaccurate reporting, managers not able to see the big picture, human emotions negatively influencing business decisions, lack of inventory controls, or too simple O&D and nesting strategies. These weaknesses cost you millions of dollars in market demand opportunities not seized every year. Yield Tactics’ Senior Consultants challenge your existing business rules and constraints, train, and coach your revenue management teams, recommend organizational changes, simulate new pricing grids and models, assess your distribution practices, and help you select technological providers in order to maximize your average fares in peak periods and improve your loads in low season.

Our Senior Consultants can also focus on any specific cases in which you require help with: dynamic flight optimization, market trends, group management or yield opportunity reviews.

> Discuss your needs with an RM Senior Consultant


The right price, in the right place, at the right time, to the right customer

Industries governed by yield management techniques tend to adopt sophisticated pricing. The challenge for pricing teams is to monitor competition, analyze large data sets, and react quickly. These are highly time-consuming tasks that leave too little time for strategic thinking.

At Yield Tactics, we strongly believe an effective pricing strategy should be based on automated benchmarking, strong data analysis capabilities, and high speed to market implementing segmented and multi-channel pricing actions. Along with a clear fare branding structure that takes into consideration not only the product priced, but the total revenue that the customer may generate during their guest experience interacting with your services.

> Discuss your needs with an Pricing Senior Consultant

Sales & commercial

Boost your sales team performance

Commercial performance in industries using yield management techniques (i.e. business with relatively fixed capacities, perishable inventory, and/or advanced booking systems) requires specific selling strategies and skills. Yield Tactics help you increase the performance of your sales force by defining commercial strategies tailored to your business model constraints, industry segmentation, and distribution specificities. We propose a wide range of consulting, advisory, training, and coaching services to enhance your data reporting, establish a performance-tracking culture, and focus your teams on the most profitable sources of business acquisition.

We translate your strategic goals into clear and meaningful actions, while keeping them aligned with yield management objectives.

> Discuss your needs with an Sales Senior Consultant

Project management

Ensure your strategic projects are delivered on time and on budget

Yield Tactics offer project management, distribution, and IT advisory services to digitalize your business, increase customer satisfaction, improve your digital presence, decrease your costs of sales, optimize your distribution channels, and multiply your merchandising and ancillaries’ capabilities. We help you digitalize your business and revenue management functions.

Success of an IT or organizational project lays in smooth two-way communication and effective project management skills. To get the full value of your information technology projects, your organization requires first of all effective project management skills.

Yield Tactics tailors its project management offering to your needs: our Senior Consultants can assist your project management team with best practices, lead your programs as a project managers, and equip your organization with Project Management Office (PMO), documentation and processes.

Each project is unique. You can use Yield Tactics’ senior consultants to inject punctually the skills and resources you need, or to lead your projects on full or part-time basis. When reporting directly with the project sponsor and vice president levels, we provide a clear picture of the project progress and recover strategic projects that have run into difficulty.

Yield Tactics’ Senior Consultants also perform independent audits to assess whether you are getting the most out of your systems and internal processes: are there redundancies between systems or services, cost-saving opportunities rationalizing work flows, better services you can provide to your customers with existing resources, or opportunities to benchmark, outsource or renegotiate terms with your suppliers?

> Discuss your needs with an Project Manager


Unlock your business potential

With their senior management-level experience in commercial and revenue management positions, Yield Tactics’ Senior Consultants conduct organizational health checks and audits.

Many travel companies have found it difficult to digitize their business processes, and to convert their data lakes and big data into tangible revenue. Our expertise in BI solutions implementation will enable you to quickly deploy agile architecture. We can provide your airline considerable added value by streamlining your business processes to take advantage of technology, along with training and coaching services to leverage your team’s capabilities to extract value from data. Our expertise is particularly valuable for marketing (CRM), Revenue Management Pricing (BI), and commercial performance automation and measurement (Sales Force).

> Discuss your needs with an expert

Diagnostic 360 - Organizational audit


Data & digital

We transform data and business insights into revenue

With their strong revenue management, data analysis, project and IT background, Yield Tactics’ Senior Consultants can easily embark on your Data & Digital transformation programs to provide your teams with business advise and guidance. We recover your projects that have run into difficulty and make sure they will be delivered on time with the expected results.

Many travel companies have found it difficult to digitize their business processes, and to convert their data lakes and big data into tangible revenue. Yield Tactics’ expertise in BI solutions implementation enables agile architecture and fast deployments. We provide your company with considerable added value by streamlining your business process to take advantage of digital technology, along with training and coaching services to leverage your team’s capabilities to extract value from data and systems. Our expertise is particularly valuable for commercial, revenue management and pricing systems and solutions.

> Discuss your needs with a Senior Consultant

« Yield Tactics’ Senior Consultants’ capabilities span most of the travel industry commercial and revenue management topics. They are agile and have considerable international and multicultural experience, working at headquarters of large travel companies such as airlines. »

Yield Management Services


Yield Tactics’ services can be combined to create an integrated value proposal tailored to your business requirements. You engage with only one partner to implement your projects and solve your challenges. Our solutions are simple and pragmatic in order to guarantee fast ROI.


Yield Tactics’ Senior Consultants are experts in revenue management, pricing, sales, and digital IT projects. With 15 years’ average experience working for travel companies of various sizes on 4 continents, our consultants have experienced most of the business challenges you are facing today. They propose solutions that fit your organization’s structure and budget. You can confidently engage with them to reengineer your business process and embark on your digitalization and transformation projects.

Yield Tactics works with its proprietary frameworks and provides templates, reporting, and automation solutions. When required, we can create analytics tools based on Excel spreadsheets. For larger organizations, we have a more robust IT approach, helping our clients to select a technological partner and assist transition with a project management approach.

Yield Tactics has a flexible fees structure (per man day/hour or project-based). We are able to work on your site or remotely. Discuss with us the possibility to contract a remote preparation package plan ahead of the principal on-site consultancy service: this is a very cost-effective approach that maximizes the ROI of our engagement.

> Contact us


Our advisory service is designed for chief executives who need to make challenging business decisions. Yield Tactics’ Senior Consultants share knowledge and expertise, and review assumptions of internal business cases to provide precious business insights so that you can take the right decision.

Advisory can be contracted on an ad hoc basis, as a long-term partnership plan or as part of a specific project.

> Contact us


Our most popular training services are yield management e-learning courses. We also deliver customized training solutions and materials to train your staff with the best industry practices, and reinforce your business policies and strategic goals.

When combined with our consulting services, our tailored training programs ensure our business recommendations will be effectively followed by your operational teams. Our Senior Consultants are available to implement our recommendations, or the recommendations of another consulting firm. Building up a training program to engage and empower your teams is highly recommended if you intend to seize the full value of our consulting recommendations. Our training modules are offered as independent products or within a service package.

Yield Tactics’ Senior Consultants can also create courses for universities, business schools, engineering institutes, and tourism industry training centers.

> Contact us

Coaching & mentoring

Beyond training, coaching and mentoring are effective solutions to empower your staff and make them more productive and pertinent in their role. In many situations, coaching is a more powerful tool than training or consulting. Coaching and mentoring are very cost-effective. They should definitively be considered if you are aiming to increase your team performance. Conducted online through video calls over a long period of time, coaching addresses yield management-specific technical skills gaps, but also the mindset and soft skills dimensions. If your teams are currently running into difficulty, meeting all the expectations of their position in a highly demanding work environment, discuss your needs with a Yield Tactics’ Senior consultant to define what the most appropriate formula for your team is.

> Contact us

How to engage with Yield Tactics

Yield Tactics carefully studies all business solicitations and responds positively to those that are a good fit for the skills of our available consultants. We particularly excel in  delivering high return on investment with short-duration projects. On top of your core requirements, we can propose a remote preparation work package, as well as post-service health check, training and coaching.


You can reach us anytime through one of our continental points of contact to get scheduled a Zoom call at your earliest convenience with a Yield Tactics expert who will spend time with you to understand the challenges you wish to address. You can also send us your RFI or RFP directly by email.

We respond to all RFI and RFP you submit within 5 business days. By including Yield Tactics in all your tenders, you are ensured to quickly receive a detailed solution proposal customized to your needs that will deliver predictable and timely business outcome.

After your discussion with a Yield Tactics Senior Consultant takes place, you cacn expect to receive a business partnership proposal within 2 to 5 business days.

Points of contact

Although our head office is located in Annecy, 30 miles south of Geneva, our team is 100% remote. You can reach us through any of our three virtual points of contact:


> More information about us