CONSULTING — ADVISORY — TRAINING — COACHING
TRAVEL INDUSTRY • YIELD MANAGEMENT • PRICING • SALES & DISTRIBUTION
Yield Tactics assists river and sea cruise ship companies in establishing segmented sales and distribution strategies to ensure that, at every stage of the booking curve, they have the right inventory on sale, on the right >distribution channel, for the appropriate international market, at the maximum sellable price. We offer standard services such as audits, health checks, and revenue management teams training and coaching. Our Senior Consultants also offer more advanced services such as engaging with your technological partners implementing pickup and forecast models per cabin type/weeks of departure / itineraries, as well as managing cross cabin upsell and overbooking strategies, taking into account cruise-specific constraints such as lifeboat capacities.
Facing a challenge? Willing to seize this business opportunity?
Discuss your needs with a Senior Consultant on a video call
Examples of cruise revenue management, pricing and commercial challenges Yield Tactics responds to:
- Review fare grids, cabin buy-ups, fare rules, fare families per point of sales, itinerary and distribution channel
- Fare positioning strategy in line with revenue budget, demand and competition
- Setup fare benchmarking process, templates and automation
- Lifeboat capacities constraints optimization
- Establish total revenue cruise ship property approach
- New itineraries development and/or new market penetration
- Premium price positioning on itineraries with same departure port and date
- Low-demand pricing strategies
- Revenue management and pricing team audit, health check, training and coaching
- Keep your sales representative focused on maintaining existing customers, developing new business and getting valuable market intelligence (rather than having them doing servicing and administrative tasks)
- Commercial canvassing plans in line with sales objectives and revenue management needs
- MICE dealing
- Airline allotments negotiation and stock optimization (More about our air purchasing advisory services)
- Reduce your seamen air tickets expenses (Discover our dedicated service)
- Implementation of CRM & BI solution
- Direct web sales and e-commerce strategy (big data analysis, increase conversion rates, cross-selling and ancillaries)
- Cost of sales audit (per point of sales, region, itinerary, ship, region, distribution channel)
- Multi-channels ancillaries sales improvement
- Benchmarking and analyzing market position in relation to the competition
- Analyzing sales performance and profitability per type of service/product
- Analyzing customer profiles and behavior
- Enlarging your sales and distribution network, establish plans for additional revenue
- Market intelligence: leverage your sales team efficiency with qualitative weekly sales report and data-driven commercial decisions
- Market surveys, SWOT analyzes per market, region, cabin and itinerary
- Maximize the value of your distribution model
- Implement branded fare families across all distribution channels
- Increase your merchandising and ancillaries’ capabilities
- Improve your digital presence
- Reporting & KPIs setup
- Decision tools creation and implementation
- Data sources accuracy and analysis challenges
- Ensure on-time and on-budget implementation of your strategic projects
- Assistance in IT sourcing, assessment, requirements preparation for RFI and RFP, evaluation of vendors responses, contract drafting and negotiation
- Guidance on IT systems choices and evolution for Sales, Revenue Management, Pricing and Distribution
- Ad hoc or part-time project management assistance for definition, execution, roll out and controlling
- Independent audits of IT systems utilization (rationalization, cost savings, increase ROI on existing systems’ usage)
- Organization health check
- Advisory & expert guidance: validating impacting business decisions to support growth and transition
Our services for cruise line companies
Yield Tactics proposes a wide range of services that can be combined in order to create a tailored solution that perfectly fits your cruise ship company’s business needs, budget and ROI requirements.
Consulting
With 15 years’ average experience working for travel companies of various sizes on 4 continents, Yield Tactics’ Senior Consultants have experienced in their careers most of the pricing, commercial and revenue management challenges you are facing today. Fully operational for consultancy, they have the agility to propose solutions that fit your commercial organization structure and budget.
Advisory
When you have challenging business decision to make, Yield Tactics’ Senior Consultants are available for advisory services on an ad hoc basis, as a long-term partnership plan, or as part of a specific project.
Training
Yield Tactics’ services include classroom and e-learning courses. Our customized training solutions are tailored to your business needs in order to fit your business challenges, internal policies, and geographical area.
Coaching & mentoring
When revenue management and commercial teams struggle with performance, coaching is a powerful tool with extremely high ROI. Conducted online through video calls over a long period of time, Yield Tactics coaching services improve the soft skills and mindset of your teams who are running into difficulty, meeting all the demands of their position, and empowering them to be comfortable and effective in highly demanding work environments.
Yield Tactics’ Senior Consultants transform your people and organization, create processes, establish the best revenue management practices, and maximize value of data and technology so that you gain sustainable, competitive advantages.
How to engage with Yield Tactics
By including Yield Tactics in all your RFI and RFP, you are ensured to receive in a short time a solution proposal tailored to your needs that will deliver predictable and timely business results.
Yield Tactics’ Senior Consultants carefully study all business solicitations and respond positively to those that are a good fit for the skills of our available consultants. They particularly excel in delivering high return on investment for short-duration projects, combining smartly on-site and remote presence. In addition to your core requirements, we can propose a remote preparation work package, as well as implementation follow-up, coaching and post-service health check.
The easiest way to get in touch with us is through one of our continental points of contact to book a scheduled video call at your earliest convenience with an Airline Tactics Senior Consultant who will take the necessary time to understand your business requirements. You can also send us your RFI or RFP directly by email.
Once your requirements are communicated to Yield Tactics, you will receive a business partnership proposal within 2 to 5 business days.
Facing a challenge? Willing to seize this business opportunity?
Discuss your needs with a Senior Consultant on a video call
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